How to start a business using scratch off stickers

One of the most important aspects of starting a business is marketing. Every business has to engage in some sort of marketing. Many businesses use scratch offs as a form of marketing to attract new customers, to encourage sales, and to show customer appreciation. Car dealers use them, craft stores use them, beauty shops use them, and direct sales representatives use them. Any business can use scratch offs to promote their business and to generate new leads.

Scratch off stickers can be used on personalized candy wrappers, as personalized party favors, and as incentives to go the extra step. Customers will be incentivized to buy the extra shirt, book a party, close the deal, or otherwise do something a little extra due to the scratch off. People like having a chance to win so scratch off party favors are excellent additions to your business start up.

Create buzz for your business by having a grand-opening, giving out personalized candy wrappers, and scratch off party favors. The scratch offs can offer the chance to win a really big prize with a lot of smaller prizes. You can offer any prize you want, a trip to France, a 1000 dollar shopping spree, percents off, or BOGO offers. You can offer the percents off on today's purchase or future purchases, it's completely up to you.

If you have a business where you buy wholesale, and sell retail, you can include a scratch off ticket with the packing label along with a catalog of your other products. The scratch off can offer special coupon codes, percents off and other offers. If you are a book seller, you can go beyond typical scratch offs and include scratch off bookmarks in each book you sell. This a nice gift, but also can encourage repeated sales.

Since you can put any picture you want under the scratch off, a really great idea is to put a QR Code under the scratch offs. This will bring traffic to your website, get newsletter sign ups and make for a fun time for your clients and potential clients who were lucky enough to receive a scratch off promotion from you.

Starting a business using scratch offs as a marketing method can make your marketing dollars go really far because you can make one type of marketing collateral go farther. For instance, if you create business cards you can include a scratch off sticker. This will encourage people to look at your business card again, and hopefully buy from you.

Scratch Off Stickers-an incentive for your business and a Facebook Promotion

Kay Green at MyPreciousKid., the leader in child safety products , is using our scratch off stickers to create her own scratch off cards. She is instructing her Facebook fans to call their order in and they'll receive a special surprise. This is generating excitement among her fans as well as instant gratification with receiving a coupon code in a fun interactive way.
When I heard this, I thought what a great idea! It's a way to reward her current customers and get to interact with them at the same time. When her customer calls in an order, her assistant chooses a scratch off card and scratches it off to reveal a discount. The result is an excited customer who is excited to have won something and got it at a discount.
How will you use scratch off stickers in your business?

Scratch off Postcards just added

We are now offering affordable scratch off postcards for your scratch off marketing.
Your cards are printed on a color print press, 2 sides full color with 1 scratch off sticker added. Adding additional scratch off stickers is also available.
We've made it easy to have your scratch off postcards printed. Send us your ready to print file and we'll get your scratch off postcards produced. You'll love our quality!

How Do You Get Your Customer's Attention

Whether you’re a graphic designer, small business owner,  hotel supervisor, direct sales consultant, restaurant or bank owner, you need your customers’ attention.

 How do you get it? By offering your customers an incentive that rewards them in some way.   Just like Kohl’s, McDonald’s, Pepsi and Incredible Pizza, you can create customer excitement and increase the return on your investment at the same time!

How?  By designing a scratch-off game that has a specific call to action.

Examples:

                Buy 1 burrito, get 1 free with a $20 order!

                Get  10% off your next purchase of $30!

                Free shipping with a $75 order.  Hurry!  Expires 9/31/10

These types of offers will grab your customers’ attention and make them want to take advantage of  your special offer. 

Your customers want to feel valued and special.  They love using coupons to help them save money.  According to the Nielsen report, coupon usage grew by 27% to a record 2.3 BILLION Dollars!  So reward your customers by sending them a scratch-off coupon for their birthday, a store special or a discount on their next purchase.  Make sure to create urgency by giving them an expiration date.

Scratch-off games and coupons involve interacting with your customers.  When they get your card, they will scratch it to find out what is in it for them.  It will get their attention and will not go directly to the trash bin.  Everyone loves to feel like a winner.

 How will you make your customer feel like a winner? 

Terra Williams is a work-at-home entrepreneur who balances a home, career, husband, four kids and pets.  She is the owner of  (http://www.Easyscratchoffs.com), a thriving online business for the last six years.   Call Terra today at (1-888-430-4491) for help in solving your customer marketing needs with scratch-off products.

Scratch Off Stickers in your business

How can you use scratch-off stickers in your business?
Consultants and individual representatives can use scratch off stickers to create their own scratch off promotions. For less than $.05 per sticker you can get your customer's attention and seal the deal. It's as easy as 1, 2, 3.
First design your scratch off card. We recommend a heavy card stock found at most office supply stores. Use your favorite graphics program and design your card with your logo, phone number and prize offer. Once you've designed your card, print and cut them.
After you have cut them, apply our scratch off stickers over the prize offer.
Now you're ready to give them to your customers and see if they can resist scratching to see what they've won!

10 Ways to use scratch off stickers

10 Ways to Use scratch off stickers to create your own profitable scratch off card business.
1. Scratch off party favors -Give each child a candy bar with a scratch off on it to reveal their prize.
2.Bridal shower scratch-off games
3.Direct sales incentives- scratch if you agree to host a party
4.Restaurants hold a no scratch campaign. Give away the scratch off cards on one visit, inviting them to come back within a certain time frame to scratch and reveal their savings on check out. This has resulted in a 25% rate of return for one successful restaurant owner.
5.Add them onto your business cards, creating coupons for your customers.
6. Wedding centerpieces- give each guest a card at the table and have them scratch to find who wins the centerpiece.
7. Guess what! cards- put your surprise under the message and announce it with style
8. Save the Date- Hide your date under the scratch off sticker. They even work for magnets.
9. Kids rewards- Have your children scratch to reveal their reward for the week.
10. Direct mailings- the auto dealerships do it and now you can too. Send out your own customized scratch off card mailer.