Showing posts with label business marketing. Show all posts
Showing posts with label business marketing. Show all posts

Friday, September 14, 2012

Scratch off stickers are not sold at Big box stores

I wish there was a place to report the fraudulent advertising that the big box companies are using. It hurts the smaller businesses by driving up the keywords unnecessarily. We have sold scratch off stickers for the last 7 years. Our most popular scratch off sticker continues to be the 1" circle in silver.
Our newest scratch off sticker is going to be great for school fundraisers. The mini scratch off sticker is smaller than a dime and you can fit 5 of them on one business card without it being crowded.
Think of the possibilities and how you can design scratch off games for parties and even trade shows.
We can design scratch off cards or we can print your design at no charge. We offer a flat rate and we don't hide our pricing. Call and ask us for a free quote for your next scratch off printing project.

Making your own scratch off cards is faster than doing it with the paint and tape, although that is a great option for those that are crafty and enjoy it. If you're short on time, you can purchase a 100 scratch off stickers for $5.00. When you make your own scratch off cards, you peel our scratch off sticker from the liner and apply over prize printed on your card. If you need some ideas, visit our website to get the juices flowing. Etsy is also filled with great ideas and adorable designs.

Monday, September 13, 2010

Marketing to Moms

The goal of any business is to make money. And, we’re not just talking about the short term but long term goals of increased revenue. To that end, many businesses are missing out on a multi-billion dollar market: moms. Marketing to moms is the wave of the now and the future.



Why are moms so important?



Moms are enterprising. According to BSM Media Inc., mom spending is already over the trillion dollar mark. That’s more than the budget of some third world countries.



Also according to BSM Media Inc., almost 90 percent of moms consider themselves the financial head of the home. Her husband may bring home most of the bacon but it is the moms who decide how to spend it. They shop for everything related to the household: kids clothing, appliances, electronics, outdoor furniture, accessories and home improvement items.



Any husband that shops for these things is going to consult their wives before buying them. Why? Wives do the research into these products to find the best on the market. Moms influence as much as 85 percent of the purchases for the home. That’s over 70 million women we are talking about here. It doesn’t get any bigger than that.



Think about all of the tasks that moms handle in a day. They take care of the housework, shuffle kids from school to sporting events to other activities, cook dinner and manage the finances. In order to keep everything straight, they employ a wide variety of technology. It’s not uncommon to see a mom sitting in the park watching her kids play while listening to an iPod or browsing the Internet on her iPhone.



Moms are also savvy on the Internet. The trend for many years has been moms coming out of the workplace and starting their own businesses at home to spend more time with their kids. To that end, moms have developed a network of blogs, websites and forums designed to teach moms everything from designing websites, starting Internet businesses, marketing to other moms and managing their homes all the while. Their buying power increased exponentially with their knowledge.



Manly mistake?



Traditionally the only products marketed towards women were household products and cooking items. This goes back to the archaic thought that a woman’s place was in the home. That has been a huge detriment to many companies as they are beginning to see.



Women and moms have made an imprint in the man’s world in many areas. Women are not limited to office jobs; they are CEOs and CFOs. They don’t just surf the Web, they are becoming entrepreneurs with widening influence over Internet marketing. Having moms shun your product because you are not marketing to them means they are also spreading the word to other moms across the world (via the Internet) and in their own communities.



The future



Moms are influenced by other moms. Several generations of moms are coming together to influence the spending habits of major corporations. In the future the trend will continue. As moms become more “connected” in the world, their spending will increase. No product is off limits to mom advertising.



Moms do rule the world. Gain the support of savvy moms with your products and your business will reap the benefits.

Thursday, September 9, 2010

Motivate your Direct Sales Team

Finding the motivators that drive your direct sales team to achieve their personal goals will ensure greater success, for both your team members and you. As a direct sales team leader, one of the best ways to grow your own business is to motivate your team for higher profits.



People's reasons for becoming a direct sales consultant vary. Some reps may join simply because they want to receive a discount on the products they buy. Others may want a reason to get out of house and away from the kids. Still others join because they want, or need, to make additional money.



Some consultants will be self-motivated. They'll be determined to succeed whether you encourage them, or ignore them. Most of your team members, however, will need some motivation to help them reach their goals, while helping you reach yours.



Motivating someone requires discovering what they want and helping them to achieve it. One way to determine a team member's motivation is to ask why they joined your team. You can then provide ways to help them reach their goals and get what they want from their association with your group. That's what motivation is all about.



Let's assume your team members are motivated by more money. To help your members use that motivation, encourage them to think about what they might do with that money. Would they pay off some bills? Buy a new car? Save for the kids' education? Take a vacation?



If you can get your team thinking about what it feels like to have that extra money and how they want to spend it, you're well on your way to motivating them to work harder to earn it.



One way to motivate your team members to reach their goals is to have them write the goals down. Remind your team that if they don't know where they're going, they will never know when they arrive!



Hold monthly team meetings and encourage every member of the team to set a sales goal for that month. Then, have them write down that goal and post it in a conspicuous place in their own home. Your team members are much more likely to achieve that goal when they see what they're aiming for.



Contests are another great way to motivate your team members. Offer a prize to the member who has the most sales, holds the greatest number of shows or recruits the most new consultants. Whatever the goal is, encourage your team members to work the contest daily and send you an update on their progress.



You can compile the results at the end of each day, or week, and let the group know where everyone stands. Competition is a great motivator for some. Use it to your advantage and see your profits rise right along with your team members' success!



Be sure to provide a prize to the winner. A gift card, a free product, or if possible, an added percentage of profits.Give them a scratch off game with a prize underneath to keep them motivated and excited. The gift isn't nearly as important as the contest itself, but again, it will serve as motivation.



Keeping your consultants "hyped up" and excited about the company, the products, and being a part of your team will go a long way in helping to motivate your team to higher profits. Look for ways to do that every week, and your success potential will soar!

Monday, April 19, 2010

Scratch Off Stickers in your business



How can you use scratch-off stickers in your business?
Consultants and individual representatives can use scratch off stickers to create their own scratch off promotions. For less than $.05 per sticker you can get your customer's attention and seal the deal. It's as easy as 1, 2, 3.
First design your scratch off card. We recommend a heavy card stock found at most office supply stores. Use your favorite graphics program and design your card with your logo, phone number and prize offer. Once you've designed your card, print and cut them.
After you have cut them, apply our scratch off stickers over the prize offer.
Now you're ready to give them to your customers and see if they can resist scratching to see what they've won!