Out there on the world wide web, I'm always surprised at the simple mistakes I see.
If you're running a recipe blog and want to build a following, make it easy for your followers to pin those recipes to Pinterest. Add a plugin, lots of them run on wordpress.
What I've seen a lot lately and just love is "Pin for Later". There's no doubt that with information overload we just don't have enough time to do everything we want. Pinning it allows your followers to find that great recipe, brag about your business and perhaps buy your cookbook. Pinning is in, do it.
On your Facebook business page, put your website address front and center in the about us section.
Make sure it's clickable. How easy is it to contact you? Have you used your keywords in your about us section? That is prime real estate, take advantage of it.
We've all heard not to put all your egss in one basket. This is so true. Diversify. Do not depend on google for all your traffic. They keep changing their search optimization requirements and a "slap" from google can really hurt you. Look at other avenues to advertise or sell on. Amazon, Etsy, Ebay are just a couple examples. They already deliver the traffic, take advantage of it.
Know your audience. It's so much easier to serve your customers when you know who they are.
Do a survey, interact with them on social media and learn what they like and what they're looking for.
Don't depend on one social media for all of your social media. Create a schedule for social media and track your results. Don't fall into the trap of being on social media hours and hours a day "working".
This is so important, build a newsletter. There are free and low cost ways to do this. I recently changed over to Aweber. Free trial and $19 a month. Mailchimp is free.
