Thursday, July 7, 2011

Scratch off stickers in your business

Looking for affordable and unique business promotional products is not always easy. Most businesses use the same old products including pens, pencils and magnets. Most people have a draw full of these items at home. What can your business do to stand out above the rest?




Customers like to feel appreciated. They also like to feel like they are winners. How can you make your customer feel like a winner, yet have it be an affordable advertising option for your business?



Scratch off cards equal FUN. Everyone loves to “scratch”, and your customers are no exception.



Scratch off cards can be created to look just like a lottery ticket. You can easily create your own cards using scratch off stickers.



The first thing you would need to do is create your special promotion on a business card or post card. You need to decide if you want to offer a special discount or free gift. If you want to get more elaborate you can have letters printed on the cards that customers have to collect to spell out a special word in order to win a prize. The possibilities are endless and you are only limited by your imagination.



You will need some form of a graphics design program. Many computers already have some form of a design program. Graphics programs are also available for purchase. You could also hire a graphics designer to assist you.



After your cards are printed you will need to apply the scratch off stickers to them. You can apply the scratch off stickers directly over the promotion (discount, prize, letter…).



To apply the scratch off sticker you need to peel the scratch off sticker from the liner and apply over the promotion. It’s that easy! Now your promotion is a scratch off card ready for your eager customer to scratch and get rewarded. Best of all your promotional product will not end up in the trash or in a junk drawer.



Scratches off stickers are also very inexpensive. Your customers will have fun and you won’t have to spend a fortune on promotional products.