Thursday, January 26, 2012

How to start a business using scratch off stickers



One of the most important aspects of starting a business is marketing. Every business has to engage in some sort of marketing. Many businesses use scratch offs as a form of marketing to attract new customers, to encourage sales, and to show customer appreciation. Car dealers use them, craft stores use them, beauty shops use them, and direct sales representatives use them. Any business can use scratch offs to promote their business and to generate new leads.

Scratch off stickers can be used on personalized candy wrappers, as personalized party favors, and as incentives to go the extra step. Customers will be incentivized to buy the extra shirt, book a party, close the deal, or otherwise do something a little extra due to the scratch off. People like having a chance to win so scratch off party favors are excellent additions to your business start up.

Create buzz for your business by having a grand-opening, giving out personalized candy wrappers, and scratch off party favors. The scratch offs can offer the chance to win a really big prize with a lot of smaller prizes. You can offer any prize you want, a trip to France, a 1000 dollar shopping spree, percents off, or BOGO offers. You can offer the percents off on today's purchase or future purchases, it's completely up to you.

If you have a business where you buy wholesale, and sell retail, you can include a scratch off ticket with the packing label along with a catalog of your other products. The scratch off can offer special coupon codes, percents off and other offers. If you are a book seller, you can go beyond typical scratch offs and include scratch off bookmarks in each book you sell. This a nice gift, but also can encourage repeated sales.

Since you can put any picture you want under the scratch off, a really great idea is to put a QR Code under the scratch offs. This will bring traffic to your website, get newsletter sign ups and make for a fun time for your clients and potential clients who were lucky enough to receive a scratch off promotion from you.

Starting a business using scratch offs as a marketing method can make your marketing dollars go really far because you can make one type of marketing collateral go farther. For instance, if you create business cards you can include a scratch off sticker. This will encourage people to look at your business card again, and hopefully buy from you.

Tuesday, December 13, 2011

New scratch off stickers

I announced on facebook today our new scratch off stickers that are coming.
Are you a fan? If not, you're missing out.
Free printable scratch off templates for Christmas were also added to the website.

Wednesday, December 7, 2011

Christmas scratch off templates

They're here. Free printable Christmas scratch off templates, ready for you to personalize and print.
Follow the link, download the pdf file and print on your printer. Card stock paper works great. 110  lb Wassau or Index card stock.
This template uses our 1" scratch off stickers. You can choose from red, gold, blue, green, silver scratch off stickers.
We also have other free scratch off templates for you to use.

Tuesday, August 2, 2011

Win a sampler pack of scratch off stickers!

You could win a sampler pack of scratch off stickers from http://www.easyscratchoffs.com/! It's fast and easy. Best of all no forms to fill out. Click the link, Like us on facebook and then enter our contest. Tell your friends and you could both win free scratch off stickers, a $20 value!

How are you going to use the scratch off stickers if you win?
How easy are they to apply to your projects?
Have you ordered scratch off stickers before?
What is your favorite color of scratch off sticker?
Do you like to be surprised by scratch offing to reveal your prize or discount?
Do you think your customers would like to feel the same way?

Scratch off stickers are used to create your scratch off cards, just like the lottery tickets. They're easy to make yourself with our free scratch off templates and your imagination. Whether you are a school, small business owner or mom planning a birthday party, you can use our scratch off stickers to make your next event a fun and memorable one.

Thursday, July 7, 2011

Scratch off stickers in your business

Looking for affordable and unique business promotional products is not always easy. Most businesses use the same old products including pens, pencils and magnets. Most people have a draw full of these items at home. What can your business do to stand out above the rest?




Customers like to feel appreciated. They also like to feel like they are winners. How can you make your customer feel like a winner, yet have it be an affordable advertising option for your business?



Scratch off cards equal FUN. Everyone loves to “scratch”, and your customers are no exception.



Scratch off cards can be created to look just like a lottery ticket. You can easily create your own cards using scratch off stickers.



The first thing you would need to do is create your special promotion on a business card or post card. You need to decide if you want to offer a special discount or free gift. If you want to get more elaborate you can have letters printed on the cards that customers have to collect to spell out a special word in order to win a prize. The possibilities are endless and you are only limited by your imagination.



You will need some form of a graphics design program. Many computers already have some form of a design program. Graphics programs are also available for purchase. You could also hire a graphics designer to assist you.



After your cards are printed you will need to apply the scratch off stickers to them. You can apply the scratch off stickers directly over the promotion (discount, prize, letter…).



To apply the scratch off sticker you need to peel the scratch off sticker from the liner and apply over the promotion. It’s that easy! Now your promotion is a scratch off card ready for your eager customer to scratch and get rewarded. Best of all your promotional product will not end up in the trash or in a junk drawer.



Scratches off stickers are also very inexpensive. Your customers will have fun and you won’t have to spend a fortune on promotional products.

Wednesday, May 11, 2011

Scratch Off Stickers-an incentive for your business and a Facebook Promotion

Kay Green at MyPreciousKid., the leader in child safety products , is using our scratch off stickers to create her own scratch off cards. She is instructing her Facebook fans to call their order in and they'll receive a special surprise. This is generating excitement among her fans as well as instant gratification with receiving a coupon code in a fun interactive way.
When I heard this, I thought what a great idea! It's a way to reward her current customers and get to interact with them at the same time. When her customer calls in an order, her assistant chooses a scratch off card and scratches it off to reveal a discount. The result is an excited customer who is excited to have won something and got it at a discount.
How will you use scratch off stickers in your business?

Tuesday, May 10, 2011

Scratch Off Stickers -make your customer feel like a winner!

Do you want to make your customers feel like a winner? How do you do this and make it an affordable advertising option for your business? Scratch off cards equals FUN. Everyone loves to scratch. Your customer is no exception.


How do you create your own scratch off cards just like the lottery tickets? It’s easy with scratch off stickers.

1st-Create your promotion on a business card or post card. You can design a scratch off card in your graphics program, or hire a graphics designer.

2nd-Print your promotion directly on your card. After it is printed you can apply your scratch off stickers over the promotion. To apply the scratch off stickers, peel the scratch off sticker from the liner and apply over your promotion. It really is that easy. Now your promotion is a scratch off card ready for your eager customer to scratch and get rewarded.